Mador Territory
Your visitors are already asking AI where to go.
Where to stay, what to see, where to eat. Mador measures what the assistants say about your destination, in which languages, and which sites they read before answering.
For tourism boards, councils, regions, consortia, DMOs and convention bureaus.
Talk to us about your destinationA traveller asks · Sevilla
¿Qué ver en Sevilla en dos días?
- ChatGPT
Día 1: Catedral, Giralda y Real Alcázar. Día 2: Plaza de España, parque de María Luisa y Triana al atardecer.
ReadOfficial channelBlogs, guides and otherReviews - Gemini
Reserva con antelación la entrada al Alcázar y deja la tarde del segundo día para el barrio de Santa Cruz.
ReadBooking and OTAsBlogs, guides and other - Claude
En dos días caben el centro monumental y Triana. Mejor a pie: casi todo está a menos de veinte minutos.
ReadBlogs, guides and otherReviews - Perplexity
Ruta de 48 horas: Catedral, Alcázar, las Setas y una visita guiada por la antigua judería.
ReadBooking and OTAsReviewsOfficial channel
How it works
Every answer rests on what the assistant has read.
The official site, a travel blog, a booking portal, a review page. Mador asks the same questions every round, in every area and every language, keeps each answer with the sites behind it, and shows you where AI gets its picture of your destination.
What we measure
What people ask while they plan the trip.
Topics
Accommodation, restaurants, excursions, attractions, transport, beaches and events.
Languages
Questions are asked in your visitors' languages. A German and a Spaniard asking the same thing do not get the same answer.
Assistants
ChatGPT, Gemini, Claude, Perplexity and the others your visitors use, each one on its own.
Sites read
Which sites each assistant reads, and how much official channels weigh against blogs, booking portals and reviews.
Repeated measurements
The same questions every month, so you can see whether a campaign, a new page or a change of season moves what AI says.
How far to trust each number
Every figure comes with its margin. If the gap between two months fits inside the margin, we tell you so and don't call it a change.
Case study
Tenerife, October 2026
We asked ChatGPT, Gemini, Claude and Perplexity about five areas of the island and, on top of that, about the island as a whole, in Spanish, English and German. That makes 1,796 answers, collected on 21 and 22 October 2026: 1,498 about the five areas and 298 about the whole island.
Tap an area
Questions about the whole island
298answers
1,937sites read
Out of every 100 sites read
- Official channel5.2
- Booking and OTAs6.2
- Reviews4.4
- Blogs, guides and other84.2
What they read before answering
1,040 of 1,796
answers cite at least one booking or review portal. Far fewer cite an official channel, and that share changes a lot from one assistant to the next.
- ChatGPTCite an official channel131 of 450Cite booking or reviews169 of 450
- GeminiCite an official channel78 of 450Cite booking or reviews209 of 450
- ClaudeCite an official channel29 of 450Cite booking or reviews299 of 450
- PerplexityCite an official channel66 of 446Cite booking or reviews363 of 446
Change the language, change what they read
The same areas and themes, with the questions written in each language. In Spanish, official channels weigh more; in English and German, less.
598 answers · 3,387 sites read
4.7Official channel · out of every 100 sites read
Out of every 100 sites read
- Official channel4.7
- Booking and OTAs11.3
- Reviews5.2
- Blogs, guides and other78.8
Answers: how many cite at least one site of that type. Sites read: every time a site appears among those behind an answer. Official channels: island and Canary Islands tourism, the island government, the councils in the study, public transport, airports and the national park. Data from 21 and 22 October 2026.
See the Tenerife studyModules
Five pieces, depending on what your destination needs.
Your visitors' questions, in their languages, put to the assistants they use. What comes back, area by area and topic by topic.
See what you get ↓
Mador TerritoryExampleAnswers that cite your official channel
Area Accommodation Restaurants Excursions Old town 14% 6% 19% Coast 8% 4% 12% Inland 22% 9% 27% Share of answers, across three languages and four assistants.
Which sites the assistants read, and what your official site is missing to be among them. We write the content that closes the gap.
See what you get ↓
Hotels, restaurants and experience providers learn how to show up when a traveller asks, each with its own measurements.
See what you get ↓
The same questions about the destinations you compete with, to see where AI leaves you behind and where it prefers you.
See what you get ↓
Every month or every quarter, a report for management and for the board: what changed, why, and what to do next.
See what you get ↓
Your destination already has a version inside AI. Worth knowing which one.
Tell us which destination you manage and what you need. A person replies, at the address you leave.
Or write to vlad@mador.ai.