Updated October 6, 2026

Cookies

Which cookies and which browser data mador.ai uses, what they are for and how long they last. The site uses technical cookies and, only with your consent, marketing cookies.

1. What they are

A cookie is a small file a website saves in your browser to remember something between pages. Browsers also have similar storage, such as localStorage. This page lists all of them together.

Technical cookies make the site work, or make a service you asked for work, so the law does not require consent for them. Other cookies (analytics, advertising, tracking) can only be used after an explicit yes.

2. Technical cookies

All of them are first-party (set by mador.ai) and always on: without them the site does not work.

Name	What it does	Duration	Type
NEXT_LOCALE	Remembers the site language (Italian, English or Spanish), so pages open in the language you chose.	1 year	Technical, preference
mador_sessione	Keeps you signed in to the client area. It holds a random code: the server only keeps its fingerprint.	30 days, or until you sign out	Technical, necessary
mador_checkout	Links the Stripe payment to the browser that started it, so only you get into the area after paying.	1 hour	Technical, necessary
mador_r_{code}	Remembers that you already left your email to open the full report, so you are not asked again. It only applies to that report's address.	1 year	Technical, functional
mador_consenso	Remembers your choice about marketing cookies, so the banner does not come back on every page.	6 months	Technical, necessary

Name: NEXT_LOCALE
What it does: Remembers the site language (Italian, English or Spanish), so pages open in the language you chose.
Duration: 1 year
Type: Technical, preference

Name: mador_sessione
What it does: Keeps you signed in to the client area. It holds a random code: the server only keeps its fingerprint.
Duration: 30 days, or until you sign out
Type: Technical, necessary

Name: mador_checkout
What it does: Links the Stripe payment to the browser that started it, so only you get into the area after paying.
Duration: 1 hour
Type: Technical, necessary

Name: mador_r_{code}
What it does: Remembers that you already left your email to open the full report, so you are not asked again. It only applies to that report's address.
Duration: 1 year
Type: Technical, functional

Name: mador_consenso
What it does: Remembers your choice about marketing cookies, so the banner does not come back on every page.
Duration: 6 months
Type: Technical, necessary

3. Data saved in the browser

Name	What it does	Duration	Type
mador-chat:{project}	The conversation with the client area assistant, one per project (the last 60 messages). It stays in your browser only.	Until you delete it or clear the browser	Technical, functional
mador-chat-sito	The conversation with the site assistant (the last 40 messages) and a random conversation code.	Until you delete it or clear the browser	Technical, functional
mador-invito-chat-chiuso	Remembers that you closed the chat prompt, so it is not shown again.	Until you clear the browser	Technical, preference

Name: mador-chat:{project}
What it does: The conversation with the client area assistant, one per project (the last 60 messages). It stays in your browser only.
Duration: Until you delete it or clear the browser
Type: Technical, functional

Name: mador-chat-sito
What it does: The conversation with the site assistant (the last 40 messages) and a random conversation code.
Duration: Until you delete it or clear the browser
Type: Technical, functional

Name: mador-invito-chat-chiuso
What it does: Remembers that you closed the chat prompt, so it is not shown again.
Duration: Until you clear the browser
Type: Technical, preference

4. Marketing cookies

They only start after your yes in the banner. If you reject them they are not written, and if you withdraw consent the ones already written are deleted.

Name	What it does	Duration	Type	Status
mador_ref	Remembers the Mador partner link you came from, so the partner gets the commission if you subscribe. It only holds the partner's code. Without your consent it is not saved: the code only counts for the visit.	60 days	Marketing, first-party	Active
_fbp (Meta pixel)	Recognises this browser from one visit to the next, to link visits to Mador's ads on Facebook and Instagram. Written by Meta's script.	90 days	Marketing, third-party (Meta)	Active
_fbc (Meta pixel)	Remembers the click on a Mador ad, when that is how you arrived. Written by Meta's script.	90 days	Marketing, third-party (Meta)	Active

Name: mador_ref
What it does: Remembers the Mador partner link you came from, so the partner gets the commission if you subscribe. It only holds the partner's code. Without your consent it is not saved: the code only counts for the visit.
Duration: 60 days
Type: Marketing, first-party
Status: Active

Name: _fbp (Meta pixel)
What it does: Recognises this browser from one visit to the next, to link visits to Mador's ads on Facebook and Instagram. Written by Meta's script.
Duration: 90 days
Type: Marketing, third-party (Meta)
Status: Active

Name: _fbc (Meta pixel)
What it does: Remembers the click on a Mador ad, when that is how you arrived. Written by Meta's script.
Duration: 90 days
Type: Marketing, third-party (Meta)
Status: Active

The Meta pixel. Meta's script only loads after your yes: before that, the page does not contain it. With your yes, Meta receives the pages you open on mador.ai and four specific moments: when you start a free scan, when you leave your email after the scan, when you activate Monitor or Growth (with the price, €59 or €249 a month) and when you move from Monitor to Growth. Mador's server also sends these four moments to Meta (Conversions API), with your email (when there is one) turned into an encrypted fingerprint (SHA-256) and never in plain text, your IP address, your browser and the two cookies above. It shows Mador how many of the people who come from the ads start a scan, leave their email or subscribe.

If you reject it, the script does not load and the server sends nothing to Meta. If you withdraw consent, the page reloads without the script, _fbp and _fbc are deleted and from then on the server sends nothing more. What Meta has already received is handled by Meta, under its own policy: www.facebook.com/privacy/policy

5. Third-party services

Stripe. Payment happens on Stripe's page, not on mador.ai. There Stripe uses its own cookies, for security and fraud prevention, under its own policy: stripe.com/cookie-settings
Maps. In the client area, and in the showcase after a click, the map loads its images from CARTO or OpenStreetMap. These services receive the browser's IP address, as with any downloaded image. The site does not ask them to set cookies.
Fonts. They are served by mador.ai: the browser does not contact Google Fonts.

The site does not use Google Analytics, third-party analytics tools or tracking social buttons. The only advertising tool is the Meta pixel in section 4, and only with your consent.

6. Consent

Technical cookies need no consent. For marketing cookies the banner offers «Accept», «Reject» and «Choose»: until you choose they stay off. Your choice lasts 6 months, then the banner comes back.

You can change your choice at any time, with the button below or with «Change your cookie choice» at the bottom of every page.

7. How to remove them

You can delete cookies and saved data from your browser settings, for all sites or just for mador.ai. The official guides:

If you block technical cookies, parts of the site stop working: signing in to the client area, coming back after payment, a report you already opened.

8. Questions

For any question write to support@mador.ai. How Mador handles personal data is explained in the privacy policy.