Archive

What Copilot said about local businesses

Measured until 2 November 2026: Microsoft closed Copilot to anyone who isn't signed in.

[01]

The answers we collected

From 13 September 2026 to 2 November 2026 Mador collected 458 Copilot answers to people looking for a business near home. They stay here exactly as they were read, and they won't change.

[02]

Who it named

Of the businesses measured, Copilot named 19 out of 34 at least once. The rest never came up in its answers.

[03]

From here on, Bing

Since 11 November 2026 Mador reads the AI answers of Bing, Microsoft's search engine, instead of Copilot. They're a different thing with a page of their own, and the two sets of numbers don't add up together.

Do people call you something else too? Add it

Assistants use short names: if yours is long, add the short one too.

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© 2026 Mador · All rights reserved.

The screens on this page are cuts from real readings, made on businesses in Turin. The numbers are the ones recorded on the day of each reading.

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