Mador Benchmark · chains and networks

Every one of your locations in AI answers, and the work to help it grow.

Location by location: where ChatGPT, Gemini, Claude and the others already recommend you, how many people ask in your city, who shows up instead of you and why, and the work to help you grow, which Mador does with you.

For chains and networks with 5 to 50 locations: real estate, clinics and dentists, beauty, gyms, garages, pharmacies, hotels.

Contact usSample data

benchmark · casa-alfaSample data

Casa Alfa

LocationsAlready yours, people a month (estimate)To a competitor, people a month (estimate)

Centro · Torino~975-1,445~1,780-2,270
Crocetta · Torino~665-1,070~2,150-2,530
San Salvario · Torino~85-315~2,900-3,110
Navigli · Milano~1,870-2,980~4,920-6,050
Isola · Milano~575-1,310~6,600-7,350
Bolognina · Bolognanot yet~2,060-2,110

2,016 answers

CityLanguage

Assistant

How many people ask, how many already find you and how many find someone else.

For every location, the monthly Google searches in its city next to the share of answers where AI points to someone else. Every estimate shows its sum and a range, never a bare number.

people a month · Torino · Milano · BolognaSample data

LocationAlready yours, estimateTo a competitor, estimate

Casa Alfa Centro · In 3-4 cases out of 10 AI already names you

Italian · Estimate: 2,900 × 32-46% = about 920-1,350 people a month

English · Estimate: 320 × 17-30% = about 55-95 people a month

Casa Alfa Centro · In 6-7 cases out of 10 AI points to a competitor

Italian · Estimate: 2,900 × 54-68% = about 1,550-2,000 people a month

English · Estimate: 320 × 70-83% = about 230-270 people a month

Google searches a month × share of answers that name the location, or a competitor without the location. Estimates for locations in the same city don't add up: the people searching are the same.

real questions · GoogleSample data

2,900

people a month ask «agenzia immobiliare torino»

320

people a month ask «real estate agency turin»

Who wins in your place, location by location.

The businesses named when your location is missing, in how many answers and on which assistants, and what AI praises about them that it doesn't say about you.

instead of · Casa Alfa CentroSample data

Agenzia Gamma
121 of the 233 answers without the location
Studio Immobiliare Delta
72 of the 233 answers without the location
Case Epsilon
40 of the 233 answers without the location

why · Casa Alfa CentroSample data

Why they name Agenzia Gamma

What AI praises about them and doesn't say about you

SpecialtyLanguages spoken

84 answers read

Recommended 61Mentioned 21Advised against 2

Strong points

Reviews × 38
«many positive reviews about the negotiation»
Location × 27
«central office, easy to reach»
The people × 14
«helpful, precise agents»

Weak points

Languages spoken × 9
«unclear whether they work in English»
Hours and availability × 4
«no Saturday hours listed»

Above or below the market.

Each location against the average for its category in the same city, on the same four assistants as the Mador Index: above, below or in line, and by how many points.

against the market · Torino · Milano · BolognaSample data

Torino

Milano

Bologna

Above or below only when the whole range sits on one side of the average.

city average · TorinoSample data

Casa Alfa in the city26%

City average9%

Most named47%

Mador Index, same four assistants, 38 businesses

locations × assistantsSample data


Centro	46	29	50	54	21	38	46	25	13	50	17	13	13	17
Crocetta	25	21	38	29	17	17	38	17	17	29	21	13	17	13
San Salvario	0	0	8	13	0	4	8	0	4	13	4	4	4	0
Navigli	33	25	33	38	25	29	38	21	21	42	25	4	13	13
Isola	21	13	17	17	13	4	17	0	4	8	4	8	4	4
Bolognina	0	0	0	0	0	0	0	0	0	0	0	0	0	0

Share of answers that name the location

The sites that cost you customers.

The pages assistants read in the answers where competitors show up and you don't, with the type of site: portal, reviews, news site or blog, a competitor's own website.

sites that cost you · TorinoSample data

portale-case.exampleportal
in 46 lost answers
recensioni-locali.examplereviews
in 38 lost answers
agenziagamma.examplea competitor's website
in 27 lost answers
guida-quartieri.examplenews site or blog
in 15 lost answers

Your website

Read 12 times without naming you

what AI searches for · TorinoSample data

Most frequent searches

agenzia immobiliare torino centro recensioni
migliori agenzie immobiliari torino
agenzia immobiliare crocetta
english speaking real estate agent turin
turin apartment rental agency expats

Words AI adds

+ opinioni+ affidabile+ commissioni+ expat+ english speaking

Only where the assistant discloses them: ChatGPT, Gemini and Claude.

Where you're strong and where you disappear.

By language, by assistant and by type of question: the three areas where the chain does best and the three where it disappears.

where you show up best and where you go missingSample data

Where you do best

Where they are: Choose46%
What it is about: Area44%
Who is asking: Families41%

Where you disappear

Qwen7%
Kimi8%
GLM8%

by who asksSample data

Who is asking

Families41%
First home33%
People relocating14%

Where they are

Discover22%
Compare38%
Choose46%

What it is about

Price18%
Area44%
Trust37%

The actions, in order of customers.

Three to five actions per location, sorted by how many searches they reach. For each one: what to do, where, and the part Mador does. Mador writes and publishes the pages, texts and listings, with your approval.

to do · Casa Alfa CentroSample data

Casa Alfa Centro

0 of 4 done

An English page: people asking in English find you half as often.Where: The branch page on the websiteWho does it: Mador writes and publishes, you approve79 lost answers · about 515-910 people a month, estimate
Say clearly which languages you work in: it is the weak point that keeps coming back.Where: Website, Google profile and directoriesWho does it: The chain's marketing team, with the listings Mador prepares49 lost answers · about 295-620 people a month, estimate
To strengthenWhere you already show up best, on Perplexity and AI Overviews: keep that place with an up-to-date branch page and customers' questions with their answers.Where: The branch page on the websiteWho does it: Mador writes and publishes, you approve41 answers where you already show up · about 330-675 people a month, estimate
Saturday hours on the website and on the Google profile.Where: The branch Google profileWho does it: Mador prepares the text, the branch manager approves28 lost answers · about 140-400 people a month, estimate

Then Mador gets to work, every month.

Mador carries out the actions location by location: it writes and publishes the pages, prepares listings and texts, and every week suggests the next ones, always with your approval. Every month it measures again with the same method and shows you what changed. We present the first report on a video call to whoever decides for the chain.

month on monthSample data

Last monthThis month

Centro26% → 31% +5
Crocetta13% → 22% +9
San Salvario2% → 4% +2
Navigli29% → 26% -3
Isola4% → 10% +6
Bolognina0% → 0% 0

Same questions, same assistants, same repeats: each month next to the one before.

video callSample data

The report, walked through live

On a video call with whoever decides for the chain and, if useful, with the location managers.

The numbers location by location
Who wins in your place
The actions in order of impact, and which ones Mador does

Hotel groups

For hotels, the questions travellers ask.

Families, couples, business or luxury, area by area and in your guests' languages.

benchmark · hotel-alfa · Costa AdejeSample data

FamiliesCouplesBusinessLuxuryesende

Hotel Alfa Playa34%
Hotel Alfa Garden17%
Hotel Alfa Suites5%

The same questions, repeated, to 14 assistants.

ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot, AI Overviews, Le Chat, Meta AI, AI Mode, DeepSeek, Qwen, GLM and Kimi, each one on its own, every question several times and with no cache.

From the call to the report.

You send us your locations, we show you the questions and, once you approve them, the report arrives within a week, as a private link and a PDF.

Every share with its interval.

Next to every share are the answers and the 95% interval. The report holds only numbers and short phrases, never the full text of the answers.

Contact

Let's talk about your network.

The price depends on locations, cities, languages and assistants: we tell you on a call, with the questions in front of us.

Or write to support@mador.ai.