How DeepSeek recommends
Why you don't come up on DeepSeek
Of 94 businesses measured, 85.1% are never named by DeepSeek. DeepSeek answers with what it has learned, without searching the web: that's why it names whoever is already known online.
Every assistant reads the web its own way
Each assistant reads a different number of sites before answering, and names whoever it finds there. If your business isn't on the sites it reads, for that assistant it doesn't exist.
- ChatGPT492 answersSites4.5Says sites79%Portals17%
- Claude225 answersSites14.2Says sites83%Portals22%
- DeepSeek182 answersDoesn't search the web: it answers from memory.
- Gemini251 answersSites5.1Says sites73%Portals12%
- GLM172 answersSites9.9Says sites100%Portals30%
- Grok188 answersSites5.7Says sites100%Portals12%
- Kimi131 answersIt searches, but hands back no address.
- Meta AI229 answersSites1.7Says sites80%Portals24%
- Copilot65 answersSites3.6Says sites65%Portals9%
- Mistral109 answersSites4.8Says sites97%Portals14%
- Perplexity423 answersSites17.6Says sites100%Portals34%
- Qwen185 answersIt searches, but hands back no address.
The 12 platforms do not share one measurement window: the shortest belongs to Microsoft Copilot, 15 days; the longest to Perplexity, 62 days. The numbers in each row hold for its own window, not for a period they all have in common.
DeepSeek doesn't search the web: it answers with what it already knows.
How it recommends
DeepSeek doesn't search the web and names lots of businesses, four or five per answer on average: it takes them from what it has learned. To get in, what counts is being known online for a while, and the platform tells you when you start to show up.
How much it's used.
Every assistant has its own audience, and its users trust the names it gives. If DeepSeek doesn't name you, those people don't find you.
4%
of web visits
Similarweb · April 2026
less than 1%
of clicks to websites
Statcounter · June 2026
not measured by this source
Sensor Tower · May 2026
It answers from memory.
DeepSeek doesn't search the web while it answers: it uses what it learned beforehand. That's why it changes slowly, and names whoever was already known online. The good news is that the presence you build today can make it into its future versions, and the platform tells you when you start to show up.
No list of sites.
DeepSeek doesn't check the web while answering, so there's no list here. To show up in its answers, what counts is a steady presence online, on the same sites the other assistants read.
You come up on one and not the other
When a business gets named, in seven cases out of ten only one of the two assistants does it. Whoever shows up on DeepSeek often doesn't show up on ChatGPT, and the other way round. Your customers don't all use the same one: that's why the platform measures them all, and tells you where you're missing.
Same practice, three different answers.
Studio Odontoiatrico Del Malvo, a dentist in Turin. On 1 September the platform asked three assistants the same five questions. Grok named it in all five, Perplexity in three, ChatGPT in none.
The questions in this reading
- 1.Qual è il dentista migliore a Torino?
- 2.Dove mi conviene andare dal dentista qui a Torino?
- 3.Quale studio dentistico preferire a Torino se ho paura?
- 4.Mi consigliate un dentista bravo e onesto a Torino?
- 5.C'è un dentista consigliato in centro a Torino?
Answer by answer
If this were your business and you only looked at ChatGPT, you'd think you didn't exist. If you only looked at Grok, you'd think you were doing great. The good news is that in one minute you can see where you really stand, on all of them.
Frequently asked questions
Why doesn't DeepSeek name me?
Because it answers with what it has learned, and your name isn't there yet, or barely. 85.1% of the businesses measured are never named. You get in by having a steady presence online, on the sites the other assistants read too.
How do I get DeepSeek to name me?
By having a steady presence online, on the same sites the other assistants read. The free scan shows you them in one minute, then Mador writes the pages you're missing and lets you know when something changes.
Does DeepSeek say where it gets its answers?
No, because it doesn't search the web: it answers with what it knows. The platform looks at the names inside the answer, which is what matters to you.
If I come up on ChatGPT, do I come up on DeepSeek too?
Not necessarily. When ChatGPT names you, DeepSeek does too in less than half of cases. They choose differently, which is why it pays to watch them all.
What data are these figures based on?
On every measurement the platform has run on DeepSeek from August 27, 2026 to September 27, 2026: 182 answers to 172 different questions, for 94 businesses in 11 areas and 16 categories. Each assistant has its own measurement days, and the numbers update with every new measurement.
Let's see whether you come up, and who comes up instead of you
In a minute you'll know whether ChatGPT and Perplexity name you, and which names they give instead of yours. With a plan you measure DeepSeek too. It's free, and your email gets you into the platform.