How Gemini recommends
Why you don't come up on Gemini
Of 192 businesses measured, 52.1% are never named by Gemini. The difference comes down to the sites it reads before answering, and those sites can be reached.
Every assistant reads the web its own way
Each assistant reads a different number of sites before answering, and names whoever it finds there. If your business isn't on the sites it reads, for that assistant it doesn't exist.
- ChatGPT492 answersSites4.5Says sites79%Portals17%
- Claude225 answersSites14.2Says sites83%Portals22%
- DeepSeek182 answersDoesn't search the web: it answers from memory.
- Gemini251 answersSites5.1Says sites73%Portals12%
- GLM172 answersSites9.9Says sites100%Portals30%
- Grok188 answersSites5.7Says sites100%Portals12%
- Kimi131 answersIt searches, but hands back no address.
- Meta AI229 answersSites1.7Says sites80%Portals24%
- Copilot65 answersSites3.6Says sites65%Portals9%
- Mistral109 answersSites4.8Says sites97%Portals14%
- Perplexity423 answersSites17.6Says sites100%Portals34%
- Qwen185 answersIt searches, but hands back no address.
The 12 platforms do not share one measurement window: the shortest belongs to Microsoft Copilot, 15 days; the longest to Perplexity, 62 days. The numbers in each row hold for its own window, not for a period they all have in common.
What counts for you is being on exactly the sites it reads: the platform tells you which they are.
How it recommends
Gemini names lots of businesses, four or five per answer on average: getting into its answers is possible, and every extra site you appear on makes you come back more often.
How much it's used.
Every assistant has its own audience, and its users trust the names it gives. If Gemini doesn't name you, those people don't find you.
27%
of web visits
Similarweb · April 2026
8%
of clicks to websites
Statcounter · June 2026
28%
of app usage
Sensor Tower · May 2026
It reads as much as the others.
Gemini reads five or six sites to answer, about as many as ChatGPT. It's not how many that makes the difference, but which ones: if your business is on exactly those sites, it gets named. The good news is that the platform tells you which they are.
Sites read per answer
- Gemini5.1
- ChatGPT4.5
Who gets onto those sites
These are the sites Gemini reads most often when someone asks for a recommendation. And they're not the same as ChatGPT's: only two sites in ten are shared between the two. The good news is that these sites can be known one by one, and the platform tells you which ones you're missing from.
The sites Gemini reads most
TIMES
- facebook.com28
- fresha.com19
- engelvoelkers.com18
- doctoralia.es14
- idealista.com14
- myguidetenerife.com13
- tunidotenerife.com13
- domtenerife.es12
P = PORTAL
You come up on one and not the other
When a business gets named, in six cases out of ten only one of the two assistants does it. Whoever shows up on Gemini often doesn't show up on ChatGPT, and the other way round. Your customers don't all use the same one: that's why the platform measures them all, and tells you where you're missing.
Same practice, three different answers.
Studio Odontoiatrico Del Malvo, a dentist in Turin. On 1 September the platform asked three assistants the same five questions. Grok named it in all five, Perplexity in three, ChatGPT in none.
The questions in this reading
- 1.Qual è il dentista migliore a Torino?
- 2.Dove mi conviene andare dal dentista qui a Torino?
- 3.Quale studio dentistico preferire a Torino se ho paura?
- 4.Mi consigliate un dentista bravo e onesto a Torino?
- 5.C'è un dentista consigliato in centro a Torino?
Answer by answer
If this were your business and you only looked at ChatGPT, you'd think you didn't exist. If you only looked at Grok, you'd think you were doing great. The good news is that in one minute you can see where you really stand, on all of them.
Frequently asked questions
Why doesn't my business come up on Gemini?
Because Gemini reads certain sites before answering and names whoever it finds there. 52.1% of the businesses measured are never named. It's not a punishment, it's a selection, and you get in by being where it reads. The good news is that a selection can be won.
How do I get Gemini to name me?
By being on the sites it reads. For a local business these are mostly city guides, category pages and review portals. The first step is knowing which ones matter for your area and category, and the free scan tells you in one minute. Then Mador writes the pages you're missing and lets you know when something changes.
Does Gemini say where it gets its information?
Not always. About three answers in ten arrive without saying which sites it read. That's why the platform doesn't stop at the sites: it always reads the names inside the answer too.
If I come up on ChatGPT, do I come up on Gemini too?
Not necessarily. When ChatGPT names you, Gemini does too in more than half of cases. They read different sites, which is why it pays to watch them all.
What data are these figures based on?
On every measurement the platform has run on Gemini from July 28, 2026 to September 27, 2026: 251 answers to 241 different questions, for 192 businesses in 11 areas and 25 categories. Each assistant has its own measurement days, and the numbers update with every new measurement.
Let's see whether you come up, and who comes up instead of you
In a minute you'll know whether ChatGPT and Perplexity name you, and which names they give instead of yours. With a plan you measure Gemini too. It's free, and your email gets you into the platform.