How Gemini recommends
Why you don't come up on Gemini
Mador has read 4,701 answers from Gemini. Of 676 businesses measured, 63.5% never show up in Gemini's answers. The difference comes down to the sites it reads before answering, and those sites can be reached.
Every assistant reads the web its own way
Each assistant reads a different number of sites before answering, and names whoever it finds there. If your business isn't on the sites it reads, for that assistant it doesn't exist.
- ChatGPT7,284 answerssources analysed in 6,914Sites4.3Says sites81%Portals12%
- Claude4,628 answerssources analysed in 4,258Sites5.3Says sites48%Portals24%
- DeepSeek508 answersDoesn't search the web: it answers from memory.
- Gemini4,701 answerssources analysed in 4,331Sites6.1Says sites96%Portals8%
- GLM498 answerssources analysed in 378Sites9.4Says sites100%Portals27%
- Grok517 answerssources analysed in 398Sites6.0Says sites100%Portals10%
- Kimi403 answersIt searches, but hands back no address.
- Meta AI560 answerssources analysed in 440Sites1.6Says sites80%Portals18%
- Mistral415 answerssources analysed in 295Sites4.6Says sites98%Portals8%
- Perplexity6,840 answerssources analysed in 6,470Sites11.9Says sites100%Portals25%
- Qwen538 answersIt searches, but hands back no address.
The 11 platforms in this table, out of the 14 Mador measures, do not share one measurement window: the shortest belongs to Claude, 75 days; the longest to Perplexity, 106 days. The numbers in each row hold for its own window, not for a period they all have in common.
Mador measures Bing (3) too, but under 50 answers the numbers move with the next scan, so they don't appear here: measured, not yet enough.
The answers are the ones each assistant really gave, counted once, including those from Mador's studies and reports. Figures updated on November 12, 2026.
Compared with ChatGPT, Gemini reads many sites. For you, that means every extra site you appear on is one more chance to be named.
How it recommends
Gemini reads many sites and names lots of businesses, five or six per answer on average. Getting into its answers is easier than elsewhere, but there you're one of many. The good news is that every extra site you appear on makes you come back more often.
How much it's used.
Every assistant has its own audience, and its users trust the names it gives. If Gemini doesn't name you, those people don't find you.
25%
of web visits
Similarweb · September 2026
29%
of clicks to websites
Statcounter · October 2026
28%
of the audience across apps and web
Sensor Tower · May 2026
It reads a lot, and it shows
Where ChatGPT reads four or five sites to answer, Gemini reads more than six. There's plenty of room, but the names that keep coming back are the ones found on more sites. The good news is that every extra site you appear on is one more chance to be named.
Sites read per answer
- Gemini6.1
- ChatGPT4.3
Who gets onto those sites
These are the sites Gemini reads most often when someone asks for a recommendation. And they're not the same as ChatGPT's: only two sites in ten are shared between the two. The good news is that these sites can be known one by one, and the platform tells you which ones you're missing from.
The sites Gemini reads most
TIMES
- miodottore.it374
- reddit.com332
- trustpilot.com324
- werkenntdenbesten.de318
- topdoctors.es275
- threebestrated.fr267
- doctoralia.es247
- immodvisor.com246
P = PORTAL
You come up on one and not the other
When a business gets named, in three cases out of five only one of the two assistants does it. Whoever shows up on Gemini often doesn't show up on ChatGPT, and the other way round. Your customers don't all use the same one: that's why the platform measures them all, and tells you where you're missing.
Same practice, two different answers.
nome coperto, a dentist in Turin. In the real measurement the platform asked ChatGPT and Perplexity, the two assistants in the free scan, the same five questions. Perplexity named it in three, ChatGPT in none.
The questions in this reading
- 1.Qual è il dentista migliore a Torino?
- 2.Dove mi conviene andare dal dentista qui a Torino?
- 3.Quale studio dentistico preferire a Torino se ho paura?
- 4.Mi consigliate un dentista bravo e onesto a Torino?
- 5.C'è un dentista consigliato in centro a Torino?
Answer by answer
If this were your business and you only looked at ChatGPT, you'd think you didn't exist. On Perplexity, with the same questions, it comes up three times out of five. The good news is that in a few minutes you can see where you really stand, on both.
Frequently asked questions
Why doesn't my business come up on Gemini?
Because Gemini reads certain sites before answering and names whoever it finds there. 63.5% of the businesses measured are never named. It's not a punishment, it's a selection, and you get in by being where it reads. The good news is that a selection can be won.
How do I get Gemini to name me?
By being on the sites it reads. For a local business these are mostly city guides, category pages and review portals. The first step is knowing which ones matter for your area and category, and the free scan tells you in a few minutes. Then Mador writes the pages you're missing and lets you know when something changes.
Does Gemini say where it gets its information?
Yes, it almost always says which sites it read.
If I come up on ChatGPT, do I come up on Gemini too?
Not necessarily. When ChatGPT names you, Gemini does too in more than half of cases. They read different sites, which is why it pays to watch them all.
What data are these figures based on?
We count the answers Gemini really gave from July 28, 2026 to November 9, 2026: 4,701. Each answer counts once, when the assistant gave it; an answer read again from our archive doesn't count twice. They include the answers from Mador's studies and reports, which are real answers. The businesses are 676, in 13 areas and 28 categories: only real businesses, without the subjects of studies and reports and without our own test scans. Figures updated on November 12, 2026.
Let's see whether you come up, and who comes up instead of you
In a few minutes you'll know whether ChatGPT and Perplexity name you, and which names they give instead of yours. With a plan you measure Gemini too. It's free, and your email gets you into the platform.