How GLM recommends
Why you don't come up on GLM
Of 100 businesses measured, 55% are never named by GLM. The difference comes down to the sites it reads before answering, and those sites can be reached.
Every assistant reads the web its own way
Each assistant reads a different number of sites before answering, and names whoever it finds there. If your business isn't on the sites it reads, for that assistant it doesn't exist.
- ChatGPT492 answersSites4.5Says sites79%Portals17%
- Claude225 answersSites14.2Says sites83%Portals22%
- DeepSeek182 answersDoesn't search the web: it answers from memory.
- Gemini251 answersSites5.1Says sites73%Portals12%
- GLM172 answersSites9.9Says sites100%Portals30%
- Grok188 answersSites5.7Says sites100%Portals12%
- Kimi131 answersIt searches, but hands back no address.
- Meta AI229 answersSites1.7Says sites80%Portals24%
- Copilot65 answersSites3.6Says sites65%Portals9%
- Mistral109 answersSites4.8Says sites97%Portals14%
- Perplexity423 answersSites17.6Says sites100%Portals34%
- Qwen185 answersIt searches, but hands back no address.
The 12 platforms do not share one measurement window: the shortest belongs to Microsoft Copilot, 15 days; the longest to Perplexity, 62 days. The numbers in each row hold for its own window, not for a period they all have in common.
Compared with ChatGPT, GLM reads many sites. For you, that means every extra site you appear on is one more chance to be named.
How it recommends
GLM reads many sites but names few businesses, three or four per answer on average. It's a tough selection: showing up on one site isn't enough, you need to show up on several of the sites it reads, so your name keeps coming back and it picks you.
It reads a lot, and it shows
Where ChatGPT reads four or five sites to answer, GLM reads more than nine. There's plenty of room, but the names that keep coming back are the ones found on more sites. The good news is that every extra site you appear on is one more chance to be named.
Sites read per answer
- GLM9.9
- ChatGPT4.5
Who gets onto those sites
These are the sites GLM reads most often when someone asks for a recommendation. And they're not the same as ChatGPT's: only one site in ten is shared between the two. The good news is that these sites can be known one by one, and the platform tells you which ones you're missing from.
The sites GLM reads most
TIMES
- instagram.com138
- facebook.com90
- tripadvisor.it71
- youtube.com38
- idealista.com36
- spainhouses.net24
- tunidotenerife.com22
- thefork.it21
P = PORTAL
You come up on one and not the other
When a business gets named, in seven cases out of ten only one of the two assistants does it. Whoever shows up on GLM often doesn't show up on ChatGPT, and the other way round. Your customers don't all use the same one: that's why the platform measures them all, and tells you where you're missing.
Same practice, three different answers.
Studio Odontoiatrico Del Malvo, a dentist in Turin. On 1 September the platform asked three assistants the same five questions. Grok named it in all five, Perplexity in three, ChatGPT in none.
The questions in this reading
- 1.Qual è il dentista migliore a Torino?
- 2.Dove mi conviene andare dal dentista qui a Torino?
- 3.Quale studio dentistico preferire a Torino se ho paura?
- 4.Mi consigliate un dentista bravo e onesto a Torino?
- 5.C'è un dentista consigliato in centro a Torino?
Answer by answer
If this were your business and you only looked at ChatGPT, you'd think you didn't exist. If you only looked at Grok, you'd think you were doing great. The good news is that in one minute you can see where you really stand, on all of them.
Frequently asked questions
Why doesn't my business come up on GLM?
Because GLM reads certain sites before answering and names whoever it finds there. 55% of the businesses measured are never named. It's not a punishment, it's a selection, and you get in by being where it reads. The good news is that a selection can be won.
How do I get GLM to name me?
By being on the sites it reads. For a local business these are mostly city guides, category pages and review portals. The first step is knowing which ones matter for your area and category, and the free scan tells you in one minute. Then Mador writes the pages you're missing and lets you know when something changes.
Does GLM say where it gets its information?
Yes, it almost always says which sites it read.
If I come up on ChatGPT, do I come up on GLM too?
Not necessarily. When ChatGPT names you, GLM does too in half of cases. They read different sites, which is why it pays to watch them all.
What data are these figures based on?
On every measurement the platform has run on GLM from August 27, 2026 to September 27, 2026: 172 answers to 163 different questions, for 100 businesses in 11 areas and 17 categories. Each assistant has its own measurement days, and the numbers update with every new measurement.
Let's see whether you come up, and who comes up instead of you
In a minute you'll know whether ChatGPT and Perplexity name you, and which names they give instead of yours. With a plan you measure GLM too. It's free, and your email gets you into the platform.