How Qwen recommends
Why you don't come up on Qwen
Mador has read 538 answers from Qwen. Of 88 businesses measured, 53.4% never show up in Qwen's answers. Qwen searches the web before answering, but doesn't say which sites. The difference still comes down to the sites it reads, and those sites can be reached.
Every assistant reads the web its own way
Each assistant reads a different number of sites before answering, and names whoever it finds there. If your business isn't on the sites it reads, for that assistant it doesn't exist.
- ChatGPT7,284 answerssources analysed in 6,914Sites4.3Says sites81%Portals12%
- Claude4,628 answerssources analysed in 4,258Sites5.3Says sites48%Portals24%
- DeepSeek508 answersDoesn't search the web: it answers from memory.
- Gemini4,701 answerssources analysed in 4,331Sites6.1Says sites96%Portals8%
- GLM498 answerssources analysed in 378Sites9.4Says sites100%Portals27%
- Grok517 answerssources analysed in 398Sites6.0Says sites100%Portals10%
- Kimi403 answersIt searches, but hands back no address.
- Meta AI560 answerssources analysed in 440Sites1.6Says sites80%Portals18%
- Mistral415 answerssources analysed in 295Sites4.6Says sites98%Portals8%
- Perplexity6,840 answerssources analysed in 6,470Sites11.9Says sites100%Portals25%
- Qwen538 answersIt searches, but hands back no address.
The 11 platforms in this table, out of the 14 Mador measures, do not share one measurement window: the shortest belongs to Claude, 75 days; the longest to Perplexity, 106 days. The numbers in each row hold for its own window, not for a period they all have in common.
Mador measures Bing (3) too, but under 50 answers the numbers move with the next scan, so they don't appear here: measured, not yet enough.
The answers are the ones each assistant really gave, counted once, including those from Mador's studies and reports. Figures updated on November 12, 2026.
Its row has no numbers: it doesn't mean it reads no sites, only that it doesn't show them.
How it recommends
Qwen doesn't say which sites it reads, but names lots of businesses, five or six per answer on average. Its answers are wide: getting in is possible, and the platform tells you whether you're there by reading every name it gives.
It doesn't say what it reads.
Where ChatGPT shows the sites it read, Qwen shows none, even when it searches the web. From the outside you can only look at who it names. The good news is that the platform reads every name in its answers, and tells you whether you're there.
The sites it reads can't be seen.
Qwen searches the web, but doesn't return the addresses of the sites it read, so there's no list here. The ones that matter for your business are mostly the same for every assistant, and you'll find them in your report.
You come up on one and not the other
When a business gets named, in four cases out of five only one of the two assistants does it. Whoever shows up on Qwen often doesn't show up on ChatGPT, and the other way round. Your customers don't all use the same one: that's why the platform measures them all, and tells you where you're missing.
Same practice, two different answers.
nome coperto, a dentist in Turin. In the real measurement the platform asked ChatGPT and Perplexity, the two assistants in the free scan, the same five questions. Perplexity named it in three, ChatGPT in none.
The questions in this reading
- 1.Qual è il dentista migliore a Torino?
- 2.Dove mi conviene andare dal dentista qui a Torino?
- 3.Quale studio dentistico preferire a Torino se ho paura?
- 4.Mi consigliate un dentista bravo e onesto a Torino?
- 5.C'è un dentista consigliato in centro a Torino?
Answer by answer
If this were your business and you only looked at ChatGPT, you'd think you didn't exist. On Perplexity, with the same questions, it comes up three times out of five. The good news is that in a few minutes you can see where you really stand, on both.
Frequently asked questions
Why doesn't Qwen name me?
Because when it searches, it finds other names before yours. It doesn't say where it reads, but 53.4% of the businesses measured are never named: it's a selection, and you get in by being on the sites that matter in your area.
How do I get Qwen to name me?
By being on the sites that matter for your area and category: they're mostly the same for every assistant. The free scan shows you them in a few minutes, then Mador writes the pages you're missing and lets you know when something changes.
Does Qwen say where it gets its answers?
No: none of the answers measured carries an address. That's why the platform looks at the names inside the answer, which is what matters to you.
If I come up on ChatGPT, do I come up on Qwen too?
Not necessarily. When ChatGPT names you, Qwen does too in less than half of cases. They choose differently, which is why it pays to watch them all.
What data are these figures based on?
We count the answers Qwen really gave from July 29, 2026 to November 9, 2026: 538. Each answer counts once, when the assistant gave it; an answer read again from our archive doesn't count twice. They include the answers from Mador's studies and reports, which are real answers. The businesses are 88, in 9 areas and 13 categories: only real businesses, without the subjects of studies and reports and without our own test scans. Figures updated on November 12, 2026.
Let's see whether you come up, and who comes up instead of you
In a few minutes you'll know whether ChatGPT and Perplexity name you, and which names they give instead of yours. With a plan you measure Qwen too. It's free, and your email gets you into the platform.