Measures · Rome, Milan, Barcelona · October 1, 2026
Weddings: in Rome the AI has already picked a villa, in Milan it has picked nobody
- 12 su 15
- answers about Rome naming the same villa
- 15 su 19
- Milan venues that none of the three assistants ever names
- 2 su 15
- answers about Barcelona naming the most named wedding planner
- 14 su 15
- answers about wedding planners in Barcelona in which bodas.net was read
The first two rows are two sides of the same measurement: one fixed name in Rome, almost none in Milan.
Source Wedding venues and wedding planners in nine cities, measured by Mador on ChatGPT and Perplexity on 30 September 2026 and on Gemini on 1 October 2026, with the same 5 questions. No business is named: they are not clients and did not ask to be here.
Anyone looking for a wedding venue in Rome who asks the AI gets almost the same name every time. To the question of where to find a beautiful wedding venue in Rome, and to the other four in the measurement, ChatGPT, Perplexity and Gemini named the same villa in 12 answers out of 15.
This is not one lucky question. It shows up with all three assistants and with different questions: for the AI, in Rome, that villa is the answer.
In Milan, the spot is empty
Same questions, same assistants, in Milan. Of the 19 venues measured, 15 were never named by any of the three, and the one that shows up most often appears in four answers out of fifteen. More than three venues in four, in Milan, do not exist for the AI.
Same category, same day. The city changes, and so does everything else: in Rome someone already holds the spot, in Milan the spot is free.
Wedding planners in Barcelona
With wedding planners the picture looks like Milan. In Barcelona the most named one shows up in 2 answers out of 15, less than once in every seven. The others show up less, or never.
A couple asking the AI who should organise their wedding in Barcelona gets different names each time, and almost never those of the businesses measured.
What the assistants read
For wedding planners in Barcelona, bodas.net is among the sites read in 14 answers out of 15. In Milan and in Rome, for venues, the site read most often is Matrimonio.com.
These are the sites where couples search and compare, and the AI goes through them in almost every answer. What is written there is a large part of what the AI knows about a venue or a planner.
What cannot be said
These are 5 questions per city, three assistants and two consecutive days. Other questions or other assistants may give other numbers. Mador built the lists, taking only businesses with a website of their own: venues that are not named may still be on the sites the AI reads. And the measurement does not say why one villa in Rome keeps showing up: it says that it does.
In Milan and in Barcelona, on 1 October 2026, the AI's answer on where to get married did not have a fixed name yet. In Rome it did.
Method
- 15 answers per city and category, 5 questions for 3 assistants: every answer that came back is counted.
- ChatGPT and Perplexity on 30 September 2026, Gemini on 1 October 2026, on the same questions.
- ChatGPT, Perplexity and Gemini.
Measured by Mador on October 1, 2026, with this method.
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