Orpi shows up in 20 French cities out of 20: Italy, Spain, France and Germany side by side

On 3 and 4 November 2026 Mador asked ChatGPT, Gemini, Claude and Perplexity, in French, which real estate agency to turn to in 20 cities across France. Orpi was recommended in all 20, and in 226 answers out of 400. In Le Havre and Reims it came up in 17 answers out of 20, in Paris in 4.

Mador asked the same question in four countries, each time in the language of the people who live there: Italy, Spain, France and Germany. That adds up to 8,398 answers, across 12 category reports.

Where the AI gives names

The first thing that changes from one country to the next is how often the AI answers with a name to contact. In France it happens in 86% of answers, in Italy in 70%. Put the other way round, almost one Italian answer in three names no business at all, and the person who asked is left without a name to call.

Germany and Spain sit in between, at 81% and 75%.

Networks that show up everywhere

For French real estate, the AI thinks in networks. In 349 answers out of 400 there is at least one brand with several branches, and besides Orpi, Laforêt and Century 21 are also recommended in all 20 cities. In Germany Von Poll Immobilien and Engel & Völkers do the same.

In Italy the network that reaches furthest is Tecnocasa, recommended in 48 cities out of 50 in the October measurement. Networks are there too, but they leave more room for agencies with a single office.

Where networks do not count

Restaurants go the other way. In France only 9 answers out of 400 name a chain, in Germany 19. The AI names the place, almost never the brand.

What it means if you run a business

An independent agency in France is up against brands the AI repeats in every city, and its room is in the questions the network does not reach: the neighbourhood, the kind of home, the language of the buyer. In Italy the field is more open, because one answer in three has no names at all. For Mador these are two different jobs: in one case it builds the reason the AI should prefer someone who knows the area, in the other it fills a gap before someone else does.

What cannot be said

The countries do not have the same number of cities, and the categories are not the same everywhere: France and Germany have restaurants, Italy and Spain have aesthetic clinics. The Italian agencies come from the October measurement. Each question was asked once per assistant, and other questions may give other numbers.

Between 30 September and 4 November 2026, across four countries, the AI gave a name to contact more often in France than in Italy, and in France that name was often the same in every city.