Mador report · November 2026
Aesthetic clinics in Italy: who AI assistants recommend
We asked 4 AI assistants where to find aesthetic clinics in 50 cities in Italy, with 5 questions per city written the way a resident would ask them. That makes 1,000 answers, collected on 3 November 2026.
73% of answers recommend at least one business
725 of 1,000 answers give at least one name to call. With the same method, the true share sits between 70% and 75%; the other answers explain how to choose and name nobody.
Perplexity names the most, Claude the fewest
Perplexity recommends a business in 100% of its answers, Claude in 6%. Showing up in one assistant does not mean showing up in another.
Seta Beauty is recommended in 13 of 50 cities
14% of answers name at least one national network or chain. The other recommended businesses are independent, and they change from city to city.
Portals make up 33% of the sites read, business websites 26%
60% of answers link to a portal, 43% to the website of a named business. A site the assistant reads is a site it takes names from.
City by city
| City | Answers | With a business | Most recommended |
|---|---|---|---|
| Roma | 20 | 65% | Clinic Medical Beauty, Clinica Parioli, Beauty Medical Lab |
| Milano | 20 | 70% | Rêve Clinic, Rigenera Clinic, L'Equipe Clinica Estetica |
| Napoli | 20 | 80% | Excelsa Aesthetic Medicine, Clinica Ruesch, Aestheticare |
| Torino | 20 | 75% | Cristal Beauty, Centro Medico MEA, Ebi Clinic Torino Santa Rita |
| Palermo | 20 | 70% | InFormaMedica Day Clinic, Centri Clinic, Rigenera Medical Lab |
| Genova | 20 | 70% | Santagostino, Visage Medicina e Chirurgia Estetica, New Genesis |
| Bologna | 20 | 85% | Giorgini Clinique, The Longevity Suite, Juneco |
| Firenze | 20 | 80% | Clinica Gramsci, Medlight, Clinica Estetica Europa |
| Bari | 20 | 80% | LCB – La Clinica Bari, Lo Studio Medico Associato Cardone, Baldan Beauty Clinic |
| Catania | 20 | 75% | OG Medica, Centri Clinic, Dieffe Clinic |
| Verona | 20 | 80% | Clinica San Francesco, Castelvecchio Clinic, Derma Clinica |
| Venezia | 20 | 70% | Centro di Medicina, Bielo+Hub, Poliambulatorio Venice Surgery |
| Messina | 20 | 70% | Centri Clinic, Studio Medico Picarella, ME Plastic |
| Padova | 20 | 70% | Clinica Città-Giardino, Kalèrga – Clinica di medicina estetica, Clinica Pallaoro |
| Brescia | 20 | 70% | Biosphera Med, Zadei Clinic, MedikalBeauty Institute |
| Parma | 20 | 70% | Seta Beauty, Casa di Cura Città di Parma, Poliambulatorio Santa Caterina |
| Trieste | 20 | 75% | Clinica Monvis, Skin Doctors' Center, Fisiomed Italia |
| Prato | 20 | 65% | Clinica Gramsci, Althara Centro Medico, Aesthetic Medical Care |
| Taranto | 20 | 70% | Medical Chic, Centro Medicina Estetica BeautyLab, Poliambulatorio SOSMEDICO |
| Modena | 20 | 75% | Alba Clinic, MedikalBeauty Institute, Poliambulatorio Rigenera |
| Reggio Emilia | 20 | 75% | 7Even Clinic, Poliambulatorio Privato San Michele, 3C Salute |
| Reggio Calabria | 20 | 70% | Beauty Lab Bio, Centro Medico Elisir, EpìLate Reggio Calabria |
| Perugia | 20 | 70% | MEd'Elite, Clinica Villa Venus, Estetica Beauty Studio |
| Ravenna | 20 | 70% | MedEstetClinic, RioRav, LP Clinic |
| Livorno | 20 | 75% | The Skin Clinic, Ethicamed, Medicina Estetica Altmann |
| Rimini | 20 | 75% | Juneco, Clinica Lilium, Poliambulatorio Valturio |
| Cagliari | 20 | 75% | Clinica DeaSalus, Jumeaux Med, CS Clinic |
| Foggia | 20 | 75% | Centro Salute "Giovanni Paolo II, Area Bellessere, Beauty&Co |
| Ferrara | 20 | 75% | EnjoyDerma, AEsthe Medica, Centro di Medicina |
| Latina | 20 | 70% | Seta Beauty, Studio Associato Medica, Pulsinelli Medical Center |
| Salerno | 20 | 65% | ME Medicina Estetica, Gold Clinic, Clinic Medical Beauty |
| Giugliano in Campania | 20 | 75% | Centro Polispecialistico Hermes, Etere Beauty Center, Rega Clinic |
| Monza | 20 | 75% | Seta Beauty, Santagostino, Centro Laser Monza |
| Bergamo | 20 | 60% | Alta Clinic, Myclinique, Doryan Clinic |
| Sassari | 20 | 75% | My Clinic, Pro-Clinic, Centro Clinico Medìs |
| Trento | 20 | 70% | Armani Estetica, Clinica Medes, Beauty Clinic |
| Pescara | 20 | 80% | Skin Laser Clinic, Mediestetic, Novea Skin Center |
| Forlì | 20 | 75% | Villa Orchidee, BC Clinic, Poliambulatorio Kripton |
| Siracusa | 20 | 70% | Apollo Medical, Bodylab, Spazio Beauty VG |
| Vicenza | 20 | 75% | Centro Medico Spinelli, Clinica Cappellina, New Genesis |
| Bolzano | 20 | 70% | SkinMedic, Dolomites Medical Center, CityClinic |
| Terni | 20 | 70% | SkinMedic, Studio Medico Capaldi, Clinic Studi Medici |
| Piacenza | 20 | 70% | Medi Rocca, Centro Lusenti, Centro Medico Medora |
| Novara | 20 | 70% | SkinMedic, Seta Beauty, Centro Medico Sant'Ambrogio |
| Ancona | 20 | 75% | IALU Clinic, Studi Medici Pietralacroce, Arkei Centro Estetico |
| Udine | 20 | 65% | Centro Laser Dermatologico, Poliambulatorio San Luca, Studio Medico Tomat |
| Andria | 20 | 70% | PPM Medical, La Bellezza Della Vita, Lasermed s.r.l |
| Arezzo | 20 | 75% | The Skin Clinic, Centro Clinico Borromeo, Medicina Estetica Toscana |
| Cesena | 20 | 70% | Poliambulatorio Esculapio, A-Medic, Casa di Cura San Lorenzino |
| Pesaro | 20 | 75% | SkinMed Centro Medico, GF Medical Center, Salus Medica |
Download the data
Method
Cities: the 50 most populous municipalities, ISTAT estimates at 1 January 2026. Each city has its own 5 questions, in the language spoken there, the same for every assistant.
Assistants: ChatGPT, Gemini, Claude, Perplexity, with the models of Mador's free scan and web search on. For each question and assistant the most recent answer counts.
An answer "recommends a business" when it names at least one real business in the category: headings, neighbourhoods, portals and public bodies do not count. The interval accounts for assistants answering the same questions (the same method as the Mador Index).
Since 4 November 2026, the order counts the answers that recommend first, then the mentions.
Names appear only where the assistants recommend them, never if an answer advises against them: national networks in the cities where at least one answer recommends them, independent businesses recommended in at least 2 answers in their city.
This data comes from the same work Mador does every day for businesses: it sees where assistants recommend them, writes and publishes the missing pages and measures again to see what changed.
See where your business shows upMador, "Aesthetic clinics in Italy: who AI assistants recommend", November 2026, mador.ai.